The product pages didn’t explain the character of each fragrance. Without scent breakdowns or visuals that evoked emotion, customers couldn’t truly connect with what made each product unique. The brand story, while powerful, wasn’t shining through.
We reimagined the website as a sensory experience — a place where people could explore and connect with fragrances through design. We introduced detailed scent breakdowns that reflected the top, middle, and base notes of each perfume. We built interactive ‘vibe’ and personality meters to help users find fragrances that suited their mood. The product visuals were art-directed to match the character of the scents, giving the entire store an emotional, aesthetic lift. Brand storytelling was rewritten and woven into every corner of the site to highlight MYOP’s vision and creative roots.
Stronger engagement, deeper connection.
Customers explored longer, connected emotionally, and understood products better — leading to a noticeable lift in conversions and overall sales.
Next projects.
(2016-25©)
