We needed to create a brand identity that felt as refined as its wellness promise. Customers were unfamiliar with herb-infused textiles, so the story had to educate without overwhelming. The Shopify storefront also had to support custom orders and maintain a calming luxury aesthetic — all while explaining the use and benefits of each herb.
We started with brand creation — naming, visual language, logo, and tone. Then we designed a clean, calming shopping experience that highlighted each product’s ingredients and wellness impact. We set up personalized ordering options with clarity and helped build a narrative that turned every product into a lifestyle story. The Shopify store was optimized for speed, serenity, and storytelling, making each visit feel like stepping into a wellness sanctuary.
Luxury with purpose, clarity, and calm.
Customers felt deeply connected to the brand and understood what made the products meaningful. Early engagement and feedback confirmed Herbally’s place in the premium wellness market.
Next projects.
(2016-25©)
