Shajr had no existing digital assets — no brand identity, no website, no messaging. They were starting from zero. The solution needed to be built quickly but with intention: it had to feel culturally rooted, visually polished, and professionally structured to appeal to government-connected audiences and business clients. Behind the scenes, they also needed a CMS and inquiry system to handle lead generation without friction.
We began by shaping the brand from the ground up, designing a clean and minimal logo inspired by Arabic aesthetics to reflect Shajr’s local roots. We developed a visual and verbal identity centered on professionalism, trust, and legacy — highlighting their 10+ years of experience and ties to UAE authorities. From there, we designed and built a responsive WordPress website with a simple navigation structure, service clarity, and strategic use of proof points like numbers, certifications, and affiliations. We also created a lightweight CMS that allowed Shajr to update service offerings easily and track incoming inquiries through optimized contact flows.
A professional online presence, built from scratch.
Shajr now operates with a credible digital identity that communicates trust and experience. Qualified leads have increased significantly, and the design reflects their status as a consultancy backed by real results and government-grade professionalism.
Next projects.
(2016-25©)
