The brief was ambitious: create a limited-edition series that celebrated the UAE’s identity while aligning with Zokolat’s luxury positioning. The packaging had to look festive without relying on clichés, appeal to a sophisticated audience, and stand out both on shelves and online. Adding to the complexity, the design system needed to accommodate three distinct chocolate variants — each with its own flavor profile, yet visually cohesive as a set.
We designed a visual experience that blended cultural symbolism with contemporary luxury. The packaging used the UAE national palette in a way that felt refined — integrating clean typographic structure, metallic accents, and subtle patterns inspired by Emirati heritage. Each flavor was represented with individualized design details while remaining consistent as a collection. The storytelling extended into how the product was presented, photographed, and unwrapped — emphasizing indulgence with intent. The final design system balanced tradition, elegance, and shelf impact, reinforcing Zokolat’s identity as a brand that leads with creativity and cultural relevance.
A festive campaign that elevated both product and perception.
The National Day edition became a visual standout across retail and social media, sparking a measurable rise in sales during the campaign and reinforcing Zokolat’s image as a luxury brand deeply rooted in local culture.
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(2016-25©)
